Frequently Asked Questions

Digital Jugaad charges a custom management fee based on your ad spend level and number of platforms (Meta, Google, or both). There is no fixed package — book a free strategy call to get a personalised quote within 24 hours. Ad spend goes directly to your Meta account and is separate from the management fee.

Google Ads management fees in India typically range from ₹5,000–₹25,000/month depending on ad spend, campaign complexity, and the agency. Digital Jugaad provides custom quotes. Contact us via WhatsApp (+91-8643010559) or email (digitaljugaad.agency@gmail.com) for a free consultation.

There is no publicly stated minimum. However, we typically recommend a minimum of ₹5,000–₹10,000/month in ad spend to generate enough data for meaningful optimisation. Below this, the learning phase takes too long. We discuss this during the free strategy call.

Yes — always. Your ad spend goes directly into your own Meta or Google Ads account. Digital Jugaad's management fee is charged separately for strategy, setup, optimisation, and reporting. This is the transparent, industry-standard model.

Absolutely. Many clients start with ₹5,000–₹15,000/month to test, then scale to ₹30,000–₹1,00,000+ once they see results. We recommend scaling only after identifying winning audiences and creatives — typically after the first 2–4 weeks.

Most campaigns start generating leads within 7–10 days of launch. The first 1–2 weeks are the testing phase where we identify winning audiences and creatives. From week 3, we scale the winners. For urgent results, Google Ads can generate leads faster.

Google Search Ads can start generating clicks and leads within 24–48 hours of going live. However, the first 2 weeks involve campaign optimisation — adjusting bids, adding negative keywords, and improving Quality Scores. Full performance typically stabilises by week 3–4.

CPL benchmarks vary significantly by industry. Health supplements: ₹15–₹40. Real estate: ₹200–₹600. Education/coaching: ₹50–₹200. Local services (clinic, salon, gym): ₹30–₹100. Digital Jugaad's verified benchmark is ₹20.48 CPL for a health supplement campaign (3,552 leads from ₹72,731 ad spend).

No ethical agency can guarantee specific lead numbers — results depend on your industry, offer, budget, competition, and market conditions. What we guarantee is full transparency, weekly reporting, and continuous optimisation toward the lowest sustainable CPL for your business.

ROI depends on your product price, profit margin, and lead-to-sale conversion rate. For example: if you get 100 leads at ₹50 CPL (₹5,000 total), convert 10% into customers, and each customer is worth ₹5,000 — that's ₹50,000 revenue from ₹5,000 ad spend (10x ROAS). We help you calculate your target ROAS during onboarding.

Meta Ads (Facebook & Instagram) target people based on interests and behaviour — useful when your customers aren't actively searching yet. Google Ads capture people already searching for your product or service — higher intent but typically higher CPL. Most Indore businesses benefit from running both together.

Yes — Meta Ads are highly effective for local Indore businesses because you can target by city, pin code, radius from your location, age, and interests. Businesses like clinics, gyms, salons, coaching institutes, and real estate developers see strong results from hyper-local Meta campaigns.

A Facebook Instant Lead Form is an ad format where users can submit their contact details (name, phone, email) directly on Facebook without leaving the app. This reduces friction and typically generates more leads at lower CPL compared to sending traffic to an external website.

Short-form video (15–30 seconds) and Reels consistently outperform static images for Indian audiences in 2026. For lead generation, 'problem-solution' formats, testimonials, and before-after content work well. Hindi and Hinglish copy often outperforms pure English for B2C campaigns in Indore.

A click-to-WhatsApp ad is a Meta ad format where clicking the CTA button opens a WhatsApp chat with your business instead of going to a website. For Indian businesses, this is often the highest-converting ad format because WhatsApp is the primary communication channel — open rates are near 98%.

Digital Jugaad primarily runs Google Search campaigns (appearing when people search specific keywords), Google Display campaigns (banner ads across websites), and Performance Max campaigns. For e-commerce clients, we also run Google Shopping. Campaign type is chosen based on your goals and budget.

Quality Score is Google's rating (1–10) of your ad's relevance to the keyword and landing page. A higher Quality Score means lower cost-per-click and better ad positions. We focus on tight keyword-to-ad-to-landing-page relevance to maximise Quality Scores and reduce your costs.

Negative keywords are search terms you exclude from your campaign to prevent irrelevant clicks. For example, a paid ads agency might add 'free' as a negative keyword so they don't pay for clicks from people searching 'free Facebook ads course'. Proper negative keywords reduce wasted spend significantly.

Yes — Google Ads is one of the fastest ways for a new Indore business to get visibility immediately while waiting for SEO to take effect. Even with a modest ₹10,000–₹15,000/month budget, a well-structured Google Search campaign can generate consistent enquiries from day one.

SEO typically takes 3–6 months to show meaningful ranking improvements and 6–12 months for significant organic traffic growth. Results depend on your starting point, competition, and how aggressively you publish content and build backlinks. Competitive keywords in Indore may take 6–9 months to crack page 1.

Local SEO optimises your business to appear in Google Maps and the 'local pack' (the 3 businesses shown at the top of search results for location-based queries). It focuses on Google Business Profile optimisation, local citations, and location-specific content. Regular SEO targets national or international rankings.

Yes — for sustainable SEO growth, a blog is essential. Blog content targets long-tail keywords (specific search queries), builds topical authority, and attracts backlinks. Businesses with active blogs generate 67% more leads than those without. We help plan and write SEO-optimised blog content.

Google Business Profile (GBP) is a free Google tool that controls how your business appears in Google Maps and local search results. An optimised GBP listing with reviews, photos, and accurate information is the #1 driver of local SEO traffic — essential for any Indore business targeting local customers.

Yes. While Digital Jugaad is based in Indore, Madhya Pradesh, we run campaigns for businesses across India and can work remotely with clients anywhere. Our primary expertise is in the Indore and Madhya Pradesh market, but the strategies we use are effective nationwide.

Book a free strategy call via our contact form at digitaljugaad.in/#contact or WhatsApp us directly at +91-8643010559. During the call, we'll review your business, goals, and current marketing — then provide a custom recommendation and quote within 24 hours.

To start, we typically need: your business details and target audience, access to your Meta Business Manager or Google Ads account (or we help create one), your ad spend budget, any existing creative assets (logo, product photos), and your lead follow-up process (how you handle enquiries).

Yes — we work with a service agreement that outlines deliverables, timelines, fees, and terms. This protects both parties and ensures clear expectations from day one.

Every client receives weekly performance reports covering ad spend, leads generated, CPL, and campaign metrics. You also have full access to your own Meta/Google Ads account at all times — complete transparency, no black boxes.

We strongly prefer running campaigns on your own Meta Business Manager and Google Ads account — this means you own all data, audiences, and campaign history. You give us admin access; if we ever part ways, you keep everything. We never run campaigns on our own accounts on your behalf.

If a campaign isn't hitting targets, we diagnose the issue — audience, creative, offer, or landing page — and make data-driven changes. If after thorough testing the results aren't satisfactory, we have an honest conversation about whether the product-market fit or offer needs adjustment. We don't keep running ads that don't work.