This is my TRUE STORY. 5 Years back, my cheap website and branding did my business more harm than good.
I got my logo done for peanuts and they told me I have a brand. I paid very little for a website that was actually just a template with my cheap logo on it. They also told me some exciting terms like SEO, responsive design and what what and I loved it.
However, all that was too good to be true. That cheap Rs 5000 website was the most expensive loss I did to my business and literally kept me broke for a really long time.
Then we changed our websites to THIS and our conversions increased by 38% almost overnight.
I would like to share those "7 Deadly Mistakes" that come with cheap websites and want you to learn from them.
#1. The 5 Second Rule Violation
Remember that you have just five seconds to explain your value proposition to users when they enter to your site. The back button is the most widely used command on the web. If you don’t answer a user’s needs right away, he or she will click “back” and exit your site. Make sure your site features compelling copy that draws readers in and gives them reasons to stay.
#2. Don’t Make The User Think.
User experience is the key to any good web design. People should be able to navigate throughout your site without confronting dead ends that cause them to navigate away from your site. Your website’s layout should be straightforward so that users can easily move from page to page.
#3. My product…my service atittude.
It's all about the user's needs, not about you. In the early days of the internet, a lot of business websites concentrated on themselves. They went to great lengths to show what they did and why they were a great company. While this hasn’t exactly changed, these days the internet’s best sites are much more focused on what a business can do for a user. Concentrating on what you can do for the user instead of what you want the user to know about you will help your site to become a more effective sales tool.
#4. Target everyone loophole
Don't ever try to target everyone out there. When building a website, it is important to remember who your target audience is. While building for everyone in an effort to get massive traffic can be tempting, remember that defining a target audience and designing with that target in mind will lead to more conversions and a better conversion rate for your company.
#5. No compatibility in multiple platforms
When the internet was in its infancy, there was only one choice for users who were trying to connect. It was desktop or bust if you wanted to experience the internet. That’s no longer the case, with users accessing the internet on desktops, tablets and mobile devices and 17.4% of global website traffic originating from mobile devices as of the end of last year. Keep mobile development in mind as you develop your site, Shaoolian says, so that all of your customers can achieve optimal interaction with your website from whatever device they employ.
#6. Lack of SEO
When you are initially designing a website, make your site as optimized as possible for Search Engine Optimization (SEO) concerns. Take note of the terms you want to rank for and use them in the appropriate title tags, URL chains, H1 tags, and H2 tags to help your website rank more highly on search result pages and to help your website generate non-branded organic traffic that leads to new sales.
#7. No trust
No trust generates no business. Building trust is critical if you are selling products or services online. Zappos became successful by offering free shipping and a great return policy. By leveraging the positive experiences of their audience through customer testimonials, Zappos was able to build brand loyalty and grow their business. Similarly, other sites highlight their guarantees and feature certifications or a phone number potential customers can use to contact a real person if any issues occur. These features can make the difference between someone hitting the dreaded back button and making a purchase.
Wish you all the best in your business ventures!
Credits & Sources: http://www.forbes.com/sites/cherylsnappconner/2014/03/27/25-web-design-tips-to-honor-25-years-of-the-web/